Our People

Role of Coach

Cathy received a Master of Business Administration (MBA) degree from the Keenan-Flagler Business School of the University of North Carolina at Chapel Hill and a Bachelor of Arts degree from the University of North Carolina at Chapel Hill (Dean's List every semester, Phi Beta Kappa.)

Cathy has 25 years of international corporate experience which has deepened her understanding of and ability to connect executives from a range of industries, backgrounds, functional expertise, and levels within the organization.

She headed up the Marketing Department of Global Sources (NASDAQ: GSOL) and during that time, Cathy was responsible for the ROI of online and offline initiatives, focusing on search engine optimization, site conversion and customer retention initiatives. She also had extensive project management experience developing, managing and improving product and service offerings. Cathy developed an extensive cross-functional expertise particularly with the IT Team and one of her notable achievements was in facilitating significantly greater understanding between the businessside and IT teams, and significantly improving their ability to work together.

In the area of Training and Development, Cathy is experienced in the design and delivery of leadership development programmes covering such areas as performance management, the development of high performing teams, project management, handling difficult conversations, problem solving and decision-making, influencing skills, Emotional Intelligence, cross-cultural issues, coaching, presentation skills, time management, dealing with conflict, interviewing skills, managing change, assertiveness skills and leadership development. In addition, Cathy has assisted clients with talent development, including assessment centres, competency interviews and competency interview assessments, and she has conducted focus groups gathering information on areas such as user experience. Cathy has coached people from a variety of industries and levels.

Cathy has coached people from a variety of industries and levels, including:

  • Deputy Directors and Directors in Government (MICA);
  • Enterprise Sales Manager in Online Security Products;
  • Regional Managing Directors, Senior Account Directors, Account Director, and Managing Director in Advertising;
  • Head of China in Chemicals Manufacturing;
  • Marketing Directors in Real Estate;
  • Bankers, Trader in Banking;
  • Director and Managing Director in Childhood Education;
  • Medical Doctor in General Medical Practice;
  • Senior HR Professional in Pharmaceuticals.
Other professional affliations, training & accreditations include:
  • Certified Professional Coach with training from New Ventures West;
  • Certified MBTI Practitioner;
  • Certified Firo-B Practitioner;
  • Thiagi Game Certification;
  • Recognized expert with DISC™ personality profiling tools and
  • Expert in Kirkpatrick's Four Levels of Evaluation.

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